Plate IV · Selected work · Co-founder & Tech Lead · 2022–23
Svitch.it
Creator monetization, end to end
A D2C discovery platform for Gen-Z brands that pivoted, after launch, into a comprehensive creator monetization platform.
The chronicle
Svitch.it began as a D2C discovery platform for Gen-Z brands. After our initial launch we pivoted into a comprehensive creator monetization platform: creators built their own stores, shared them with their audience on social media, and earned commissions on every sale that flowed through. Alongside it ran a LinkedIn-like marketplace where D2C brands posted campaign requirements and creators applied.
The stack was built from scratch by me and my co-founder, end to end: a Shopify dashboard app for the D2C brands, Android and iOS apps for creators, and a web storefront through which a creator's audience could buy. We onboarded around 1,000 creators.
Gallery 01
D2C discovery
Product discovery, search and filtering on Elasticsearch, recommendations, and deep links, the original shopping experience.
Gallery 02
Creator monetization
Creator storefronts, affiliate sales analytics, and the earnings flows that paid creators for their audience.
Gallery 03
Creator collaboration
The LinkedIn-like layer: brands post campaigns, creators apply, collaborations begin in chat.
Gallery 04
Shopify app for D2C brands
Real-time inventory syncing, pixel tracking, sales analytics, and campaign creation, installed in the brand's own Shopify admin.
